Interactive visual content
The demand for interactive content online continues to grow exponentially. Platforms such as YouTube for video content, WordPress for blogs, or Instagram for photos are in widespread usage. More and more marketers are using infographics for data visualizations, presentation platforms for expertise distribution, and webinars for education and networking. While some of these platforms, infographics, for example, have been around in concept for decades, their popularity and use began to rise in the early 2000s. Now, they are a mainstay of business development teams wh

For many companies, customer acquisition and customer retention seem to exist in two separate vacuums. The advertising and lead gen functions happen on one side of the marketing house, while the customer relationship nurturing happens on the other.
Bringing the two together has long been recognized as a tremendous opportunity, but also a problem, especially across channels. With ads targeted based on cookies and devices, there’s been no reliable way to link new incoming clicks and leads to existing CRM data, until the lead actually converts. And thus, marketers have missed a valuable opportu

How to take a more agile approach to consumer understanding
By Mark Walker, Revenue Director, Attest Does anybody reading this remember when most new products and technology were developed with the ‘waterfall’ approach?For those who don’t, here’s a quick primer.In a nutshell, the waterfall approach to launching new products was to try and gather as much information on the end-product as possible, define all its requirements, then go through every phase of the development cycle, before finally launching a fully functional new product to the market.The problem? Very often, the final product wa

MarTech has traditionally focused on the execution of marketing and advertising campaigns. Whether it is DSPs, DMPs, content marketing, acquisition, etc., MarTech stacks concentrate on the implementation of marketing campaigns. However, as MarTech data becomes more diverse, there is an opportunity to help on the front-end of marketing campaigns—through segmentation and persona building—enabling marketing strategists to create more holistic pictures of their target consumers and ultimately increase marketing ROI on the backend.

What is segmentation and persona building?

Customer Segmenta

Get the latest business news, industry updates, market updates, market updates, startup, real estate, the hospitality of India through business2business.

Business2Business is a leading Indian media and information platform, known for its end-to-end coverage of the Indian startup ecosystem, Technology, GST, Hospitality, Real Estate Etc . We work with the mission to empower, connect & grow the Indian B2B ecosystem. Business2Business is the authoritative voice and it has brought to light the amazing stories of thousands of startups, entrepreneurs, technological innovations, businesses and many other constituents.