In the best of times, marketers have an increasingly difficult job. Driving company growth is not just one thing. Building and maintaining a strong brand, engaging customers, and building quality pipeline are just a few of things marketing teams own. Typically, you are squeezing more out of the same budget and don’t have enough people, resources, or in-house expertise for everything you want to do.But what happens when you add economic uncertainty or downturns to the equation? Budget cuts, hiring freezes, layoffs, reduced headcount, and increased stress can make even the most confident mark

How to take a more agile approach to consumer understanding
By Mark Walker, Revenue Director, Attest Does anybody reading this remember when most new products and technology were developed with the ‘waterfall’ approach?For those who don’t, here’s a quick primer.In a nutshell, the waterfall approach to launching new products was to try and gather as much information on the end-product as possible, define all its requirements, then go through every phase of the development cycle, before finally launching a fully functional new product to the market.The problem? Very often, the final product wa