Martechnology

1. Can you tell us about your role at Esker?
As Worldwide Chief Operating Officer, I lead Esker’s global sales, marketing and consulting activities and supervise financial communication and investor relations. I’ve been in my current position since 2003 and am proud to say that I’ve been with Esker for over 22 years!
2. Can you tell us about your journey into this market?
I suppose my journey started all the way back in 1991 after getting my master’s degree in Business Administration from SKEMA Business School in Nice Sophia Antipolis, France. From there, I earned a CPA qualification fro

1. Tell us about yourself and how you came to be in your current role as the CEO at Cerby?
I am a second time founder who originally started out as an engineer at Google and have been in the
start-up space for over 15 years. When considering joining or starting a company, I look for a few
key factors: a talented founding team, a solid TAM (total addressable market) and a problem that
you can see potential customers for.

1.Can you give us a brief of your career before Zing Health?
I studied public health at Harvard University and medicine at the University of Chicago. As a doctor, I saw that Chicago’s world-class medical care was not reaching the urban communities where I practiced. I served my state as director of its public health department and returned to the U. of C. Medical Center to lead its Urban Health Initiative in population health research and community engagement. Since then, I’ve been a serial entrepreneur in bringing affordable care to underserved populations. I founded Symphonix Health, a pre

No matter how much technology you acquire or how many specific technical controls you install, when it comes to your information security awareness program, the most important control to tune within your environment is your people.
I’m not telling you anything new here. But as we move into a third year of employees either working regularly from home or coming back into an environment which may be dramatically reconfigured and is staffed differently than before (the office), we are not going back to the way things were in “the before times

1. Tell us about your role at Sequitur.
I’m the Founder and CEO of Sequitur Labs Inc. At Sequitur, I lead a team of cybersecurity experts and experienced developers. Our product is called the EmSPARK™ Security suite, a complete software solution for securing IoT devices.
2. What are the applications or rather opportunities you seek to have with your product?
Sequitur helps device OEMs reduce the cost and complexity of implementing security correctly by providing packaged software as a product. Sequitur’s software leverages advanced, on-chip hardware security technologies to deliver high-v

When it comes to technology, almost nothing is built to last. Next year there will be a new app or an enhanced version of a current one. That’s because by nature, tech developers, programmers and marketers always learn from previous releases and marketplace changes. As technology advances, we’re only limited by our own vision of what’s possible. Yet, when all is said and done, there are a handful of technologies that have become mainstays in our business and personal lives.
Marketing Mainstays

Here are some marketing technologies that have withstood the test of time. As you develop your m

Performance metrics are critical to assess the success of email marketing. Much time and attention is spent analyzing open rates, click-throughs, and conversion rates; yet there is an underlying metric which has a significant impact on all performance: subscriber trust.When email marketing is built around trust, subscribers are more likely to opt in and not only engage with messages, but also convert and remain loyal to a brand

At the speed that most sales organizations move these days, Sales Operations and Marketing Operations are constantly being asked to update their lead routing rules. Sales reps are rightfully very possessive of their accounts and leads, and when a lead is mis-routed it’s serious business.
The challenge for Operations is to get the leads routed accurately as quickly as possible. Often this requires enrichment prior to assignment. If leads are assigned based on company for key accounts, geography for specific regions, and revenue for those not already designated, it’s already a lot of data to c

Interactive visual content
The demand for interactive content online continues to grow exponentially. Platforms such as YouTube for video content, WordPress for blogs, or Instagram for photos are in widespread usage. More and more marketers are using infographics for data visualizations, presentation platforms for expertise distribution, and webinars for education and networking. While some of these platforms, infographics, for example, have been around in concept for decades, their popularity and use began to rise in the early 2000s. Now, they are a mainstay of business development teams wh

In the best of times, marketers have an increasingly difficult job. Driving company growth is not just one thing. Building and maintaining a strong brand, engaging customers, and building quality pipeline are just a few of things marketing teams own. Typically, you are squeezing more out of the same budget and don’t have enough people, resources, or in-house expertise for everything you want to do.But what happens when you add economic uncertainty or downturns to the equation? Budget cuts, hiring freezes, layoffs, reduced headcount, and increased stress can make even the most confident mark

While it may be a cliché, it’s true. The first interaction of the brand is critical in setting the tone for the entire customer experience. And as companies turn to digital and seek ways to build human connections with their customers, the welcome email stands out as one of the best opportunities for relationship building.
In fact welcome emails have the highest open rates, up to 60% and are sought after by customers as well. It makes them feel valued and turn to your service more often. In a survey it was found that 74.4% customers expect a welcome email when they sign up for a new service.

For many companies, customer acquisition and customer retention seem to exist in two separate vacuums. The advertising and lead gen functions happen on one side of the marketing house, while the customer relationship nurturing happens on the other.
Bringing the two together has long been recognized as a tremendous opportunity, but also a problem, especially across channels. With ads targeted based on cookies and devices, there’s been no reliable way to link new incoming clicks and leads to existing CRM data, until the lead actually converts. And thus, marketers have missed a valuable opportu

How to take a more agile approach to consumer understanding
By Mark Walker, Revenue Director, Attest Does anybody reading this remember when most new products and technology were developed with the ‘waterfall’ approach?For those who don’t, here’s a quick primer.In a nutshell, the waterfall approach to launching new products was to try and gather as much information on the end-product as possible, define all its requirements, then go through every phase of the development cycle, before finally launching a fully functional new product to the market.The problem? Very often, the final product wa

MarTech has traditionally focused on the execution of marketing and advertising campaigns. Whether it is DSPs, DMPs, content marketing, acquisition, etc., MarTech stacks concentrate on the implementation of marketing campaigns. However, as MarTech data becomes more diverse, there is an opportunity to help on the front-end of marketing campaigns—through segmentation and persona building—enabling marketing strategists to create more holistic pictures of their target consumers and ultimately increase marketing ROI on the backend.

What is segmentation and persona building?

Customer Segmenta

1. Can you tell us more about yourself and your career before Acquia?
My roots are in Iowa, where I grew up on a farm. I got my degree in Computer Science at Loras College, dove headfirst into the technology industry, and have never looked back. After a couple of brief tech jobs out of college, in 2004, I joined Widen, which has since been acquired by Acquia.
Widen has been a growth organization, so I’ve been able to pave my own career path. I feel like I have had six careers in my time at Widen. I started as a front-end developer, transitioned us into a software product organization, and t

1. Could you tell us more about Omnisend and the inspiration behind starting this company?

I used to run a digital marketing agency, and one of our clients was a PR agency that was managed by Justas Kriukas, the other co-founder of Omnisend.
Over time we realized that while we both ran essentially local businesses, we both had the ambition to have a global business.
We noticed that online businesses have a unique advantage in communicating with their clients because they see the whole customer journey, from the very first website visit to making a purchase. This gives so much valuable in

With extensive marketing experience, you’ve driven growth for tech giants like Google, Apple, and Oracle. How has marketing evolved over the past few years, and where’s it headed?
The most significant evolution for B2B marketers has been the change in our focus from enabling selling to enabling buying. This isn’t just semantics but a wholesale change in strategy and approach. Our role is to provide the information and clarity buyers need to make confident decisions — especially in uncertain economic times. This is challenging in an environment where buyers choose to be anonymous through much

1. You recently joined Crux as the CMO; what does your 30-60-90 day plan look like?
I’m currently in my third week at Crux, so I’m almost through my first 30-day sprint. My initial priorities are to get my feet under me and identify those quick wins for my team. That includes things like setting our Q4 budget, hiring plan, enhancing our tech stack, upcoming launch plans, and engaging new agency partners to kick off new workstreams around brand and GTM. I’m also continuing to establish relationships with various departments and team members–that’s critical at a fully-remote company like Crux,

We all have struggled with creating the first successful and profitable campaigns as advertisers, getting over many obstacles before reaching a successful and profitable one. With years in the industry and a lot of trial and error in campaign creation, we have eventually collected a long list of good practices. Dive into this article to learn about them, so you can successfully create your first winning campaign.
First of all, let’s start by explaining some basic terms.

What is a Demand-Side Platform?

A demand-side platform is a programmatic advertising platform where ad buyers can pur

How is the Metaverse affecting the ecommerce industry?

We are seeing a slew of companies make strides in the Metaverse, which is defined as a collective and digital shared space that immerses users in a growing collection of increasingly popular virtual engagement models. According to SMartBrief, 41% of consumers say that they’d like to shop in virtual worlds, so high-profile retailers are creating Metaverse-specific strategies and launching marketing initiatives focused on targeting consumers and increasing engagement, sales and customer loyalty. Luxury fashion brands including Gucci, Bal