While it may be a cliché, it’s true. The first interaction of the brand is critical in setting the tone for the entire customer experience. And as companies turn to digital and seek ways to build human connections with their customers, the welcome email stands out as one of the best opportunities for relationship building.
In fact welcome emails have the highest open rates, up to 60% and are sought after by customers as well. It makes them feel valued and turn to your service more often. In a survey it was found that 74.4% customers expect a welcome email when they sign up for a new service.
Welcome emails are important. No two ways about it. Read on to learn some tips on how to craft the perfect welcome email.